Residential Builders Program

Project Marketing


Avenue Homes offers a comprehensive in-house program for Spec home, condominium and townhome developments. Our services can include a variety of marketing techniques depending on the builder’s preference and the size and duration of the project. Our strategy focuses on creating demand for specific units to provide an opportunity to manage leads for the developer.

Avenue Homes can also provide and manage marketing activity that engages external real estate agents and sales advocates for the project. This often includes investment buyers and out of town buyers looking for specific Okanagan Real Estate opportunities.

Residential Builders Program


We appreciate the complexity that exists with online marketing and the skills needed to effectively provide services that include search engine marketing, content marketing, social media marketing, and online advertising. On top of that there are conventional sales and marketing products that contribute to the overall success of a project. These can include hoardings, signage, and local area advertising and print opportunities.

We also appreciate the complexity that now exists in building residential homes and custom homes. The amount of administrative time is increasing as rules and regulations from banks, insurers, owners, municipalities, regulators and associates continue to grow.

We also appreciate that many custom builders are not marketing experts or interested in hiring full time staff to manage their marketing needs. This is where our builders program comes in. We offer marketing programs that put the things you need for success together in one camp. These services then drive qualified buyers to your door. You can relax knowing you have a team of experts in place that know how to market real estate and manage the complexities of digital marketing.

Online Marketing


Avenue Homes Real Estate Marketing can also help you with your core marketing needs. We can provide you with a portfolio website or a small business website specifically designed for trades and home builders. As part of our Home Builders services we will also provide you with the following services.

  • Featured Listings with direct links to your website
  • Social Media features
  • Profile page in our Builders Directory
  • News & Social Media articles
  • Regional Advertising and marketing in the Okanagan Valley

 

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